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What Will You Give More Importance To – The Product Or Mailing List?

By Seb on Tuesday, November 2nd, 2010 | No Comments

It is like encountering the question of what comes first the egg or the chicken. Very simple yet very complicated.  A question similar to this is what comes first the product or the mailing list? Many will argue and try to put the mailing list at a more important position rather than the product. They will certainly call the demand or the mailing list a priority for the business rather than the product. However, a different set of people will very clearly put the product in the limelight as for them without a good product demand or hype will not arise and that will surely result in a null mailing list.

What the marketers have to say?

It is indeed a very important question to be understood from the marketer’s point of view. We are dealing with the market. This is the place where products are sold and launched and simple economics is what we deal with every passing day when we consider the market, products and demands. The marketers say that it is the demand that gives rise to an urgent excess supply of product. If the need had not been high as per the mailing list then the product would never have had success of its own.

What will the sellers have to say?

Yes, considering from the seller’s point of view the same question would have meant something very different. The sellers are doing business here so what they will be more concerned with is the product. They really look forward to the success of having a steady mailing list to sell to. However, then also from their point of view it will always be the product receiving the primary importance and will be highlighted. They will always strive harder to make their product unique in the market.

Then what is the real point of resolution?

In my opinion a laser targeted, mailing list of high spending buyer contacts is what rules the market largely. Many internet marketers are today looking forward to grab contacts and increase and accelerate the mailing list before they concentrate on the product. It is actually that both needs each other badly and cannot possibly exist without the other. One begins and gives way to the other, whereas the other completes the first one.

Social networking is a great way to find contacts and start building your list. Establishing your mailing list and creating contacts and friends today is very important. It is like preparing the platform where you can tomorrow come and sell the product you want. Some times the mailing list might as well guide you as to what you will sell and what you will not sell, just by asking them questions from which you get product ideas. The product thus to some extent is molded based on the list – give the customer what they want.

Email Marketing – How Your Business Can Benefit

By Seb on Wednesday, September 29th, 2010 | 4 Comments
My name is Sebastian Jean Batiste I am a Marketing Coach and South London SEO Expert. This blog is aimed at small business owners who want to learn new On and Offline marketing strategies, from basic level without the jargon.

With  successful business, you will be amazed at the immense benefit you can get from an effective email marketing campaign. With several upfront advantages as well as a marketing campaign by using email, your global outreach is much more. There is a wide array of marketing alternatives at the click of a mouse and they don’t cost much money. By reading this article you will know the ways how your business can benefit from email marketing.

Reach more audiences with the least effort

Many business owners know the advantages of email marketing as it is convenient to reach more audiences with the least effort. Traditionally, radio, newspapers and television advertisements are targeted at a small geographical area whereas email can reach larger audiences globally.

It is absolutely not possible for any business to reach out to so many people with all the other existing marketing methods unless you opt for advertising campaigns in different markets.

To do that would be costly as well as involve lots of staff members on your payroll. With the click of a mouse, you can easily target members of the audience and transmit through the help of email.

Even though getting all the materials ready for your email marketing and creation of the campaign is difficult, reaching your target audience can be easy and very simple indeed. And the biggest advantage is that you can employ a wide array of advertising options that are available when you make use of this marketing strategy.

The most popular method of email marketing is to send out group emails loaded with information about the product and maybe a sample of the product a discount voucher or a how to video. The key is to give some good value for free e.g you could distribute e-newsletters to the email recipients that are interested.

Compared to a promotional email, an email newsletter has more information and in-depth details and helpful tips on the subject and interesting facts that will generally help your subscribers. Newsletters usually carry at least one detailed article

Cost effective compared to offline campaigns

They could also contain a few graphics with some advertising and links included in the e-newsletter layout. Some of the email marketing campaigns can also be like correspondence courses through email focusing on a niche subject featuring a few

Auto Responders, What Are They?

By Seb on Thursday, September 23rd, 2010 | 24 Comments

My name is Sebastian Jean Batiste I am a Marketing Coach and South London SEO Expert. This blog is aimed at small business owners who want to learn new on and offline marketing strategies, from basic level without the jargon

We have all seen some offer or report on some website and then left our name and email to then receive it and most of the time you receive a mail back saying something like check your mail for the report and they have received your mail are will get back to you soon, or something along those lines. This is an auto responder. It is an up-to-date and easy to use internet service which has other names like mailbot, email responder and auto email etc. Its main function is to send mails automatically, saving your time. An auto responder will send out mails whenever some one leaves there name and email in the optin box, then the set programmed message sequence will begin.

Knowing auto responders better

They help by sending out mails whenever they receive mail or collect a name and email. This is fast and does not require a person to constantly sit and read mails and thereby keep sending them e.g in a support scenario when some one leaves a query you can have a set message saying request received and someone will get back to you in 24hrs. Also it can be programmed to send out information about your product or service, or a newsletter whenever you want e.g 1 every 3 days all you have to do is enter the information and when you want it to go out. When set up correctly it responds by sending out a message for you in the most easy and time saving way.

How often should you send them?

When setting up your auto responder you should take time to think about what information and what sales strategy you are to use as this is crucial. I would say 3 to 1 I mean for every 1 promotional sales email you should send 3 good value information emails it is a bad idea to just try to sell, sell, sell, to your email subscribers this is a sure way to get people to unsubscribe. I believe around 1 or 2 emails per week but this can differ depending on your niche

How to use it

Auto responders should be a set and forget system so you need to make sure you enter the correct information, but you can broadcast mails in between the set mails if you have some priority info or promotion you want to run. There are many auto responders to choose from and you can start with a free service before you upgrade to a paid service. Knowing the usages of the responder and using it judiciously is the key to success. You will have to handle the responder strictly and with care such that it works efficiently for you. Using it properly should save you a lot of time even when you are away for a while, the program will still be sending out mails for you

How does this apply to small business?

So you may be thinking ‘how does an optin box and all his fancy marketing stuff relate to me’ e.g if you run a pet shop or cleaning business you may think people are not interested in any kind of newsletter or free information but the bottom line is that no matter what you are selling your business is exactly the same as everybody else’ – ITS ALL THE SAME THING. You need to build a list of targeted prospects and give them use full information for nothing, but which positions your product or service as the solution to the issues they face – put yourself in the position of the customer

What is your website for?

Your website should include a name capture page or optin box with an automated follow up email sequence that educates your prospect about your solution then you can beat the competition because the prospects wont price shop your product or service with the competition.

If you don’t educate your prospects and follow up with them regularly with offers and other relevant information you are losing 95% of your potential customers who are not yet ready to buy but might be in the future – Email capture, is an essential.

What is E mail marketing and how can it help you as a small business

By Seb on Thursday, June 24th, 2010 | No Comments

Email marketing can do loads for a small business as most business owners are opting for the internet to sell their products and services. Being one of the most effective social networking tools, email marketing can get you customers instantly for your small business by targeting potential new prospects. You can also effectively keep existing customers happy with the help of email marketing.

Excellent marketing tool

Even though you are not directly selling a product, but concentrating on services, you can use email to reach a host of customers. It could be how to stay fit and healthy to grooming tips or something as basic as how to articles, these are being increasingly sought after nowadays. For online businesses, email is one of the most effective marketing tools available.

You can target existing customers also by sending them updates about your products and services and keep them posted about any discounts you want to offer.

Email is the very basis for interaction with customers from a wide spectrum and also getting to know what they actually need. In today’s world, the key to a successful online business enterprise is all about exceeding the expectations of customers.

You can use the email as an affiliate tool to get help from referrals as happy customers of your products or services can pass on the email to others they know. You can easily spread your business and get in more customers with the help of email marketing.

Among the latest technological developments for use in marketing that has come about in the last two decades, email marketing is one of them. It is the final tool for empowering and delivering in your business.

Pack a free report

You can write an e-book on your product or service, write a short report and transfer it to a PDF, format in an e-cover image and make it available in an opt-in box on your website. Customers can sign in to get a report straight away as they are automatically included in your mailing list.

For online business owners, there could not have been a better way for creating and building a new relationship with customers. Once they sign up, your job begins as you have to provide them with updated info about new developments and discounts on a regular basis.

This is great for a small business as it can be done absolutely free of cost. If you want more capacity for your mail box, you can get it done for a very small fee. High quality email marketing is packed with upfront solutions as well to attract your customer and also keep them loyal to your product or service.

From newsletters to articles and blogs, you can use various mediums to make the email marketing tool effective for your small business. Your email address will not be sold or misused by others except for promotion of your business.

Check This Out

Email Marketing – What Is It?

By Seb on Thursday, June 10th, 2010 | 3 Comments

Email marketing is a type of direct marketing; it involves transmitting advertising messages to a target audience via email. Email marketing is a great way to communicate directly with your customers. In fact, more buyers prefer to receive an advertisement or sales message via email than any other form of direct marketing, including by telephone or mail. In addition, email marketing is extremely cost-effective.

You can use email marketing services for your business by sending emails in order to acquire new customers or persuade existing customers to make a purchase, such as by advertising special rates or a sale or by providing detailed information about a product you think would suit their needs. Email marketing services can also be used to build loyalty in your current customer base and are a perfect way of encouraging repeat business.

Email marketing is also green and it can even be automated to save you time. However, proceed with caution. When email marketing is not designed professionally, it can be difficult for buyers, and email filters, to distinguish between legitimate email marketing and spam messages. To make sure that your email marketing campaign will not wind up in a junk mail folder somewhere, consider hiring a professional to make email marketing work for you.

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