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Which One to Opt for – SEO Or PPC?

By Seb on Tuesday, October 12th, 2010 | No Comments

My name is Sebastian Jean Batiste I am a Marketing Coach and South London SEO Expert. This blog is aimed at small business owners who want to learn new On and Offline marketing strategies, from basic level without the jargon.

The internet has presented us with numerous challenges. Out of which putting up a business online and thereby using several means to generate success is the most important one. Internet today is the most interactive and active platform. People from all sorts of profession and spheres of life are clicking away on the internet every second. Putting up a website, advertisements and thereby generating success is an easy yet difficult job, when it comes to the internet visibility is what you actually want when starting a business online.

Which marketing way to take

One can adapt several marketing paths when it comes to doing business over the internet. The most important and significant ones are SEO and PPC. While you are deciding on the one that you can try in your case, try to evaluate the conditions of both and thereby opt for the one that is more affordable and even useful in your case. The one that is more advantageous and can earn you extremely well is the best one to utilize. Firstly, study and compare to understand which one can actually provide you with the best ROI and opportunities and then decide on it.

Knowing SEO better

SEO or Search Engine Optimization is one of the most sought after marketing tools today. In this type of search, you will not have to pay for the people who are clicking like the PPC mode. While then again this method has its own flaws as well. SEO takes time, and depending on the competition levels of the keywords you want to rank for can take anywhere from 1 month to a year to reach page 1 and until research is done on your market and keywords, do not believe any one who claims they can get you to Google page 1. However, expert help is needed to set up the website in such a ways that it can generate interest, you need customer targeted content displayed in a Google friendly manner.

Knowing PPC better

PPC or Pay Per Click is where you can actually bid on the words you want to advertise your website. You will have to bid for certain keywords and thereby if you are highest bidder than your search will appear top of the list on the right of the Google search results screen, the next rankers take consecutive positions. The money that you have bid for will have to be paid by you whenever some one clicks on the ad that you have put up. An excellent way to keep things simple, generate the much needed right people to the actual ad. Hence, you get to pay, for the probable customers only.

While you are deciding on the benefits of the marketing strategies try to read the negative more than the positives. This will help you decide for the best of the lot. While it is always, better to start with SEO when the online business is just laying the stepping stone as it is quite flexible and affordable. Slowly shifting towards economical PPC options is the best way to proceed. There are several Pay Per Click options that allow you to put up the ads for some stipulated time after which they are removed. Go for those if need be.

In some cases it is best to use a small budget on a short PPC campaign to get your website to Google page 1 immediately whilst waiting for the SEO efforts to kick in. This way you can start to make sales straight away. Alternatively you could run a banner ad on the content network which would be a lot cheaper and probably more effective than just the text ad, you could do this whilst waiting for generic SEO results.

Banner Ads Explained

By Seb on Wednesday, August 11th, 2010 | 1 Comment

This is the age of technological advancement. Quite obviously, advancement has left no field untouched. It is advisable that you should try to garner the maximum advantage of technology for the benefit of your company or business. Many successful business’ can give most of the credit to successful promotion and advertisement campaigns. They are the staple that add to the popularity of a company and hence generate larger sales figures.

The Internet is a media that can be very beneficial in this direction and a very popular type of ad that is most common and powerful on the Internet is the web banner ad. They are deceptively smaller than full page ads but their presence is felt all over almost every website and web portal. That is what makes them a most effective tool for the publicity of any company. Banner ads also allow creativity and give a wide berth for new ideas to follow through. There are many reasons why you should chose to put up your company’s web banner on the internet. Some of them I have listed below:

· Banner Ads are very catchy and attractive. They have to be, to attract the attention of the viewers within a fleeting glance and direct them towards finding more information about the company or product. This requires a lot of creativity and web banners allow for versatility as they come in various shapes and sizes.

· Banner ads are quite cheap and should quickly make up for their cost through efficient lead and sale generation.

· The advantage of ad banners is that you can easily put them in multiple sites and the same banner can serve the same purpose at different sites. Since it is not a print advertisement and it is considerably simpler than a video ad, therefore, making a number of copies of a single banner is very easy and cheap too.

· It is however, absolutely not necessary that the same banner has to be used in different sites. You might want to create a different look in different sites and you can design your banner accordingly. It is not very expensive and the variety does add to the interest factor. In fact it might be an interesting creative process to create banners that are different and yet similar in flavour for different websites and you can split test to see which ad works better then you can drop out the ad that doesn’t get as many clicks.

· Choose the websites for your web banners carefully. Make sure that the web sites are popular in the first place to ensure maximum number of traffic towards the banner as well. Try to place the banners in websites that conform to similar target audience. This will ensure that the people who view the ad are already interested in the idea behind the product and that will definitely ensure better sales. ad banners are a very important tool that when used effectively will ensure more profit for your business. Web ad banners ars a very reasonable investment towards publicity, because they run on the content network which is a lot cheaper as there is less competition.

Social Media and PPC – Effective Marketing

By Seb on Tuesday, July 27th, 2010 | 2 Comments

Both paid search and social media have been steadily incorporated into many business strategies, but if you have not integrated these two powerful marketing tools, you may find you are missing out on a huge opportunity. In as much as the return-on-investment, conversion-obsessed world of paid searches can seem a world away from the viral and community-based marketing seen in social media, their differences are exactly what makes them complementary.

On the one hand, paid search is all about lead generation, sales and conversion. Other than the handful of words describing your site, paid searches offer little in the way of branding. Social media on the other hand is all about branding when used for your business. You create an active dialogue with consumers and that dialogue builds trust in your brand and expands the concept of your business’s brand to form an identity. By creating content in your social media that engages your audience, you can develop paid search campaigns that are targeted toward that audience.

A recent study (October 2009) by GroupM Search, M80, and ComScore found that when an audience is exposed to a targeted social media campaign, they are almost three times as likely to search on the terms used in that campaign. In addition, an audience exposed to a good social networking campaign is almost twice as likely to search with the intention of buying. The study also found that brands had a 50 percent higher click-through rate when their target audience was exposed to both social media and paid search. The study illustrated that social media builds a stronger brand awareness and, thus, is able to drive paid search. This results in more impressions, more clicks on those impression and a higher quality score, which in turn means that your ads will be placed higher on the page.

Here are several proven strategies for bringing paid search and social media together effectively:

- Optimize your social networking

When your social media is tagged and indexed, complete with metatags, potential customers will be able to find you when they search for your brand content or product/service offering.

- Use keyword advertising on social networking sites.

When you run an advertisement on certain media sites, such as Facebook, you have a unique ability that traditional ads do not offer – you can make your ads appear only to those people who have certain interests, as listed in their profile.

- Let social networking influence your paid search campaigns.

For example, pay attention to what is trending on Twitter or what the key topics and discussions are and create paid search campaigns that include those keywords.

In the beginning, integrating your paid search and social networking campaigns can be trial-and-error. Expect that and use it. Spend some time running experiments, such as turning your social media off to see if it makes a difference or finding out which keywords tend to help the most people find you. The key to being effective in marketing of any type is knowing where your traffic comes from and why.

What Is Google Adwords?

By Seb on Thursday, July 15th, 2010 | 16 Comments

Used by online advertisers in ads to bring more traffic to their websites, Google AdWords come up on the right side of Google’s search result page. As an advertiser, you would have to pay for clicks on your ads containing the keywords. Estimates have shown that 80 percent of all searches are done on Google which came into operation in 1998. Dominated by big names like Yahoo and Alta Vista, Google’s popularity soon skyrocketed.

You need to bring in loads of traffic to your website as there could be prospects that can turn into paying customers. It will automatically spike up your earnings in an era when the internet has virtually revolutionized business forcing newer advertising methods. It is serious business and many join training programs for online AdWords that are managed by pros. You can learn all about text usage and multimedia which are essential learning tools.

If you want to learn about Google AdWords, you need to skip a few topics you know to more advanced stuff as the lessons are very extensive and take up a lot of time. Each time someone clicks your ad, your AdWords that enter your Google account will be charged and your best bet would be a careful selection of them. You also need to utilize them properly to get rich dividends by tailoring them to your products or services offered online.

Advertisers will do best in doing some solid research before buying words and evaluating phrases representing their websites best for making money instead of attracting browsers.

The primary aim should be to get in targeted traffic that would lead to paying customers of your products or services. You will be rewarded by Google in ad campaigns as they can cost less money. If your website generates a lot of traffic, you would end up paying less.

Most website owners do a primary task of ramping up traffic before spending on Google AdWords. They can in the end save money if their websites are high on Google’s ranking list.

But if the ads get lesser hits of less than 0.5 percent of 1000 times on a search engine, they risk being taken out. If the ads don’t get the required number of hits, then they can be barred from being shown in the search engine and lose potential traffic. The advertisement owners in such a scenario will be given a chance of reworking the ads to be considered for circulation once again.

Google AdWords is a boon and has loads of advantages to any website on the internet that is bent on making profits. Among the most important of all methods is letting the world know what products your business is selling or services your offering.

This is how Google AdWords can generate money through advertising and the main reason for websites investing in AdWords for success in online business with the right marketing strategy.

What is Google ppc adwords and how can it help you as a small business

By Seb on Friday, June 25th, 2010 | 21 Comments

Google pay per click (PPC) adwords is a great way to speed up success of your small business. You can take maximum advantage of the search engines users and a small amount of money is paid every time an ad is clicked that ultimately leads to your website.

PPC adwords is a very good advertising tool from the most popular search engine on the internet, Google. Launched in 2002, adwords provide highly targeted ad solutions to small businesses.

Loads of advantages

You can check out the geographical location where you want your product or service ad to be displayed, write an ad with a title which could have a 2 line description, display and also URL destination. You will need to select the keywords that will trigger the ad and determine the money you wish to pay when somebody clicks on your ad. It is easy to do all of this by getting a daily budget ready for your ad to get up and running.

With Google PPC adwords, traffic can also get triggered based on the keywords you choose and the traffic is absolutely spot-on. According to small business owners who have used the stuff, conversion rate for the last 8 months have gone up to 13 percent. It is not because of excellent copywriting skills of the business owner, but because of the keyword selection facilities right inside the adword system.

For implementing the right strategy for your small business, you do not have to be a computer geek of sorts its not that hard but is time consuming but you can get upfront results from the very first day itself.

By using adwords, you can be right on top of Google’s search engine. Even if you don’t have any product or service to sell, but only affiliate stuff, you can use it to your advantage. By choosing the right keywords, you enhance your chances of being found right away without much of a search.

Small monthly payment

Visitors do not have the patience to spend too much time looking for product information they want. While surfing from the comfort of their homes at the click of a mouse, moving over to another site is just a click away. And there is just one small negative aspect about adwords as you have to pay a small amount for the service.

The greatest advantage and positive aspect of adwords is that if more people click on your ad, you end up paying a lesser amount. Small business owners have a better bet using adwords as they can easily compete with large businesses at a fraction of the cost while getting more targeted traffic.

With adwords, you can pause or resume your ad in case you find you are overspending and track clicks on your ad using a robust keyword analysis system.

Check This Out

Pay-Per-Click Advertising – What Is It?

By Seb on Thursday, June 10th, 2010 | 11 Comments

Pay-per-click (PPC) advertising has enormous potential to increase your online presence and bring more traffic to your website. A relatively newer technology, PPC advertising involves the placement of a small ad on a search results page when a specific keyword or topic is entered. In return, you pay a certain sum when someone actually clicks on the ad.

PPC advertising helps you find targeted users and direct them to your product or service offering or website. A PPC listing on a search results page generally consists of a short title or heading (around 50 characters maximum) and a short (less than 200 characters) description of your product or service and a link to your website. You specify the keywords that you want to trigger your ad and when someone performs a search using those keywords, your ad will appear.

The placement of your ad will depend on the “quality score” it receives; the quality is calculated by the relevance of your ad and keywords, the popularity of the ad, etc. The method used to determine ranking and quality will differ slightly from host to host. Over 79 percent of businesses that use professional PPC advertising service say that the method is an effective way to increase sales.

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