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The New Generation of Blogging

By Seb on Thursday, October 14th, 2010 | 2 Comments
My name is Sebastian Jean Batiste I am a Marketing Coach and South London SEO Expert. This blog is aimed at small business owners who want to learn new On and Offline marketing strategies, from basic level without the jargon.
It seems it was just yesterday that something called blogging entered the paradigm of chatting and internet, to mark a new beginning. However, with time it started raising itself by several ways and attaining new heights in the world of communication and technology. It was just the beginning of blogging when with time entered a new aspect of blogs the video blogging. It is no more the words that will help you to write your memories or even share it with people. However, it is the video this time that you can share on your blog and reach out to people better because even though a lot of people like to read a lot of people are also very visual.

What it takes to start a video blog

With a video blog there will be very less required in terms of accessing and arranging things. Although you will need a camera, what is most primary is having good subject matter being natural and having a nice background. Once you upload your video to YouTube it is hosted there and you can then take the embed code and place your video anywhere. As always I would recommend WordPress as the platform for your blog and they have some great themes that support video blogging.

Purpose the blog serves

You can actually use this video blog as a way to interact with your customers and a way for them to interact and feel closer to you, this will only increase sales as people would prefer to buy from someone they feel they know and where they get a personalized experience instead of some faceless corporation who cares not for the little guy. In simplified terms a video will just act as if you yourself are talking and reaching out to each and every one of your potential customers. From putting up product, demonstrations to simple daily personal matters can be a part of your video blog. It always helps while selling when you can connect to the customers using written, audio and the video modes. This works better than just writing, as the people are being able to see exactly what you are up to.

How to do it all by yourself

When you are just gearing up to start selling your own product, or someone else’s, the video option is a good medium to go for. You could just use a simple webcam at your own place, or take the help of a friend and just capture a video, and put that up on the site for promotion. Make it simple yet very creative, a webcam and a good hard disk space is all you need to make video uploading easy and comfortable. You may need a microphone and some other lighting equipment.

Sometimes video blogging can create problems in terms of software and hardware. However, do not get romanticized by technology trying to decide what camera to use or what theme is best just choose one and start blogging. Also at the same time, you can just try to keep it even more innovative by working with text and still photos along with the videos of specific things.

Google likes blogs even if you have a traditional website it is worth while setting up a blog as a blog has a better chance of hitting Google pg 1 especially if you use a range of media on your blog to cater for everyone

Which One to Opt for – SEO Or PPC?

By Seb on Tuesday, October 12th, 2010 | No Comments

My name is Sebastian Jean Batiste I am a Marketing Coach and South London SEO Expert. This blog is aimed at small business owners who want to learn new On and Offline marketing strategies, from basic level without the jargon.

The internet has presented us with numerous challenges. Out of which putting up a business online and thereby using several means to generate success is the most important one. Internet today is the most interactive and active platform. People from all sorts of profession and spheres of life are clicking away on the internet every second. Putting up a website, advertisements and thereby generating success is an easy yet difficult job, when it comes to the internet visibility is what you actually want when starting a business online.

Which marketing way to take

One can adapt several marketing paths when it comes to doing business over the internet. The most important and significant ones are SEO and PPC. While you are deciding on the one that you can try in your case, try to evaluate the conditions of both and thereby opt for the one that is more affordable and even useful in your case. The one that is more advantageous and can earn you extremely well is the best one to utilize. Firstly, study and compare to understand which one can actually provide you with the best ROI and opportunities and then decide on it.

Knowing SEO better

SEO or Search Engine Optimization is one of the most sought after marketing tools today. In this type of search, you will not have to pay for the people who are clicking like the PPC mode. While then again this method has its own flaws as well. SEO takes time, and depending on the competition levels of the keywords you want to rank for can take anywhere from 1 month to a year to reach page 1 and until research is done on your market and keywords, do not believe any one who claims they can get you to Google page 1. However, expert help is needed to set up the website in such a ways that it can generate interest, you need customer targeted content displayed in a Google friendly manner.

Knowing PPC better

PPC or Pay Per Click is where you can actually bid on the words you want to advertise your website. You will have to bid for certain keywords and thereby if you are highest bidder than your search will appear top of the list on the right of the Google search results screen, the next rankers take consecutive positions. The money that you have bid for will have to be paid by you whenever some one clicks on the ad that you have put up. An excellent way to keep things simple, generate the much needed right people to the actual ad. Hence, you get to pay, for the probable customers only.

While you are deciding on the benefits of the marketing strategies try to read the negative more than the positives. This will help you decide for the best of the lot. While it is always, better to start with SEO when the online business is just laying the stepping stone as it is quite flexible and affordable. Slowly shifting towards economical PPC options is the best way to proceed. There are several Pay Per Click options that allow you to put up the ads for some stipulated time after which they are removed. Go for those if need be.

In some cases it is best to use a small budget on a short PPC campaign to get your website to Google page 1 immediately whilst waiting for the SEO efforts to kick in. This way you can start to make sales straight away. Alternatively you could run a banner ad on the content network which would be a lot cheaper and probably more effective than just the text ad, you could do this whilst waiting for generic SEO results.

Internet Marketing – Useless Without SEO?

By Seb on Friday, August 13th, 2010 | 13 Comments

The popularity of the internet as a marketing tool is increasing day by day. There are many varieties of online marketing techniques that your business or company can benefit from. You can give many varieties of internet ads on already popular websites. The ads can range from web banners, interstitial ads or pop ups etc. You can also launch your own website where you can publish new letters and articles related to your own business and also sell directly from your website.

However, for all of these techniques to actually work, it is important that there is a steady influx of web traffic to your site or your host site which carry your ads. The basic idea of marketing is publicising the product. The internet provides you the opportunity to provide maximum exposure to your product; for that we have to rely on search engines.

Search engines are algorithm based programs that are intent on searching out relevant websites when the purpose of the search is cited through related key terms or phrases. They are the basic tools that any internet surfer uses to garner information about a variety of subjects.

Now it is very important that a website is made viable enough to compete for the top positions of the search lists of the popular search engines. This is a very important and necessary step to ensure regular web traffic in any kind of website. There are a variety of techniques to render search engine optimisation of your website.

Search engines function on keywords and phrases. Therefore, maintaining a superior keyword density is very important when it comes to uplifting your website’s position in a search list. The keywords should be specific and few. Their placement should be at strategic places that are most likely to be hit in a search. The titles of the articles and the first few paragraphs of your web pages are a good place for important keywords.

The method of inbound linking or cross linking helps to highlight the related web pages of the website that actually contains all the information. The customer does not lose his time wandering through the whole site and can directly go to the web page that holds the information that is required.

The hyperlinks leading to other more popular websites is also an important method of marketing your website and capitalising on the already established website’s popularity.

Meta tags are small html tags that are strategically placed in the website and they appear with the website’s name in the search list. So the Meta tags can hold important words that specifically describe the purpose of the website and have an interest level to hook a buyer and compel him to visit the site or the page to get more details about the subject.

It is clearly understood that the basics of internet marketing definitely lies in the search engine optimisation of a website. The competitiveness of the website’s market and its appearance on the first page for a popular phrase determines the credibility of the internet marketing techniques used on that website.

Search Engine Optimised Copywriting For Small Businesses

By Seb on Monday, August 9th, 2010 | 5 Comments

The internet is a vast source of information and it is a media where there is no discrimination between an individual and a company when it comes to representation of websites. There are hordes of websites that have been launched for different motives. The general idea however remains the same and that is providing details about the subject of the website.

Now, these details or information are the written words in a web page or website. These details have some keywords that help in the popping up of these websites in connection to popular searches that include theses keywords. Therefore the written material in any website or webpage is extremely important for the website’s popularity and the success of the purpose of the website in the first place.

SEO copywriting refers to these written texts in the websites. SEO copywriting actually stands for search engine optimised copywriting. The idea is to produce viable text to make the website effective in most of the searches in the popular search engines and still provide good relevant content that appeals to potential buyers

SEO copywriting is one of the strongest methods of search engine optimization. However, the efficiency of the key terms in a search engine will depend a lot on the criteria of the search engine itself. SEO copywriting is a pretty time taking procedure and only professionals should be arranged to write up an SEO article for your website.

These articles will determine the position of your site in the competitive list of searches on a search engine e.g Google. The higher your position is the more chance there is that your website will be visited much before any other website which is related to the same subject. The popularity of your website will determine the sale of your venture or the number of advertisers for your website. In any case it is a source of income that requires careful strategies and therefore it is all the more important to pay attention to effective keywords in articles.

SEO copywriting is most effective if there are fewer keywords to target. This helps the search engines to refine their searches. Also a website that keeps cropping up at all levels of searches is often thought of as a spam website by the visitors and it soon loses its credibility.

An optimised SEO copy written article can be expensive especially if you need a few of them and this might be a problem in some cases where there is a tight budget but the efficiency of these articles catapults the website to success in a short amount of time which is well worth every penny spent. Keeping this in mind the SEO copywriting technique should be taken up by the websites that want to maintain a high level of search engine optimisation.

This technique makes sure that the viewers get reliable content during their search and at the same time helps the websites to improve their sales, leads and popularity levels on the internet. This technique is in fact one of the surest method of aiming for a viable position on Google first page. It is no wonder, that SEO copywriting has created such a niche for itself.

Internet Marketing and SEO For Small Business

By Seb on Friday, August 6th, 2010 | 7 Comments

The Internet is still a new media and is making its presence known in the marketing world. This tool can be used by every type and size of business ventures to publicise their product and services. These businesses have to launch their websites on the internet and then make sure that their website is popular enough to generate the maximum web traffic. The idea is that the most number of visitors that you have on the website, the greater is the chance of your converting these visitors into customers.

The trick of this tool lies in ensuring a steady flow of traffic. This is where the search engines come in. These are algorithm based programs that are intended to find the relevant websites for likely keywords or phrases. There are a lot of popular search engines nowadays that offer the chance to everyone to find out about their requirements or information about some topics that they desire. The trick is to render your website to appear in the common searches of these search engines and aim to appear high on their list.

This can only be achieved through search engine optimisation of the websites. This is a process where the contents and the articles of the website is treated such that it gives maximum viability in any popular search engine list and it should also be competitive enough to appear on the first page of the searches conducted.

Internet marketing increases the scope of your target customer group and the whole world can be considered as your area. Keeping this in mind it will be absolutely clear that without SEO techniques for your website there is no way that you can rely upon it to provide effective marketing for your business.

The methods to increase the optimisation of the websites are diverse and many. One of the very vital methods is to cross link the contents in your website. This ensures that specific web pages of the website that actually contain vital information are highlighted. This saves the customer’s time and it converts the sales pitch faster. Then there is a technique of minding the density of the keywords in an article or webpage. This ensures the competitiveness of the web page on a search engine and the rank of the website in a search list.

Meta tags are yet another tool of optimisation. These are basically html tags that are placed in a webpage or title. These tags appear during a search and they are included in the search list. They provide small nuggets of interesting detail about the website and encourage the visitors to find out more by actually visiting the websites. These methods are very crucial if you want to place your company or venture into the limelight through proper internet marketing. Without SEO your website will not have the edge over other websites on the search lists and this will reduce precious web traffic. Thus SEO and internet marketing are completely interdependent and you should understand SEO techniques in order to launch successful internet marketing campaigns.

Traffic Generation – The Basics

By Seb on Monday, August 2nd, 2010 | 4 Comments

Websites are an ingenious tool to market and establish your business in the virtual world. Once you launch your company on the internet the target area of your customers increases to incorporate the whole world. With that kind of endless limit, it becomes absolutely necessary to utilise this prospective tool to the maximum benefit and make it more useful for the actual business.

Your website can cater to you as a virtual store and it should be your company’s identity on the internet. It is the representative of your company in the virtual world and therefore it is very important to make sure that it is well maintained to present the best image of your company to the potential customers and visitors.

Having said that it is important to understand that the customers or visitors to the website are the website’s primary target and all of the effectiveness of the website depends on them and for them. Keeping this in mind it is not difficult to understand why it is important to apply tactics to generate the maximum visitors to the website. This is called traffic  generation.

There are many ways that can assure you a healthy amount of  traffic to your website. Some of these ways I have discussed below.

· An interesting website is its own ally in generating web traffic. It thrives on the cheapest marketing ploy of word to mouth publicity (going viral). If your website has a target age group or sex of the customers in mind, make it as interesting as you possibly can keeping in mind this category. This will ensure repeat  traffic which can form a large part of the over all traffic for the company.

· Link your website with other websites and search engines. Choose the websites that already cater to a similar group of customers and link with them to capitalise on their already established web traffic. Make sure that the websites that you associate with are credible and authentic. Associating with less than reliable  sites will only mar your reputation and decrease the suitable amount of  traffic that you need to make sales.

· Learn to optimise the keywords in your website. This is a very essential part of generating traffic. The keywords determine the popping up of your website in searches that are conducted on search engines using certain keywords and phrases. They are very important and useless keywords will ruin your chances of a healthy amount of  traffic.

· Make your site user friendly and interactive enough to amount to repeat traffic. This is essential because there are many websites on the same subject on the internet. If your site does not have an edge over other websites it will lose its visitors to other better sites.

These are just some suggestions to help you generate more traffic and basically focus on repeat traffic. However, the internet allows for a lot of creative ideas and there is no problem in experimenting and coming up with unique methods of generating the maximum web traffic for your site.

SEO For local Business – Controversy Can Help

By Seb on Monday, July 12th, 2010 | No Comments

What is the difference between good news and bad news? Good news makes us feel good and reinforces the feeling that the world is good around us. The people around us are doing well and you feel a bit better. However, bad news does not have that feel good factor about it certainly. But what bad news does is to create a lot of publicity for something. Bad news has this uncanny ability to garner huge amounts of curiosity from the mass and channelize the curiosity towards something specific.

Bad news and bad publicity can really do magic which, no matter how bad it sounds, good news and a good profile cannot. Very few might admit this, but good news is deemed boring. Let us take this example of a famous friend of mine and at the same time, highly controversial singer, song writer and performer. I happened to watch an interview of his, the interviewer asked him about a recent escapade of his and he pointed out that the entire incident had been blown out of proportion. The interviewer asked the celebrity as to why the celebrity did not protest if the entire issue was actually blown out of proportion.

The celebrity replied that it was all for money. According to the celebrity, each time he acted the good guy, his sales plummeted because he did not do enough to get noticed. But each time he encountered a controversy or indulged in an escapade, people would scramble for his productions. Also the newspaper in the state which he comes from probably prints double the number of any other state.

Simply put, being good and nice would not help him succeed but being controversial would certainly. Hence, it made perfect business sense and a good business case for behaving controversially since that was great for his career.

Many bloggers are experts at cashing in on controversies. Bloggers want their blogs to be followed regularly and hence would not hesitate to tailor their blogs in a manner that courts controversy and fuels public debate.

The same thing can be said about websites. Search engines determine the ranking of a website based on the number of algorithms. The higher the number of algorithms, the more attractive is the website and vice versa.

You can also get additional links to your websites through controversy. For example, if you take pictures of some crazy antics at a dog pet show and post those on your dog selling website, your website is going to get a lot of attention. Hence, controversy is good for boosting revenue.

What is search engine optimization and how can it help you as a small business

By Seb on Wednesday, June 30th, 2010 | 35 Comments

Many business owners are opting for the internet to sell their products or services and this is exactly why SEO has come to gain prominence. Getting to sell online requires a website with cutting edge articles and the SEO continuously uses techniques to tell all the major search engines what your website is all about. Once you start focusing on your keywords, the relevance of your site increases manifold.

Get noticed quickly

For small business owners, the key factor to their success in finding the customers for their products and services is search engine optimization. You need to get noticed easily and quickly for visitors to turn into prospects and then, turn into customers. Many small business owners make the primary mistake by thinking that having a website is enough. But you need to be found easily by people who want upfront information where the SEO comes into play.

You need to be seen on the very first page to be able to be of any use. Most visitors concentrate on the first page and rarely go over to the second or the third pages. It is only a small fraction of people that look beyond the first page of a website. To get the resulting traffic, you need cutting edge SEO on every page of your site.

Techniques for using SEO in small business fall under two basic heads, the off-page and the on-page factors.

On-page and off-page

For on-page, you make changes in the website to optimize your targeted subject as each site will focus on a couple of keywords that tell the search engines what your website is really about. It is more focused detail that you can benefit from rather than making the visitors look for what they want.

And you can be sure that visitors do not have the time or the patience to look beyond the first page. If they do not get what they want on the first page, they will most probably move over to another website and you would risk losing business.

Some of the most common on-page factors are using the keywords in the title, description meta tags, using alt tag for images, HI header tags and keywords sprinkled lightly over the contents on your landing page.

But you also need to get back links for the off-page factors of your SEO. They are the vital; links that people have on their site that can be directly traced back to you for getting to know what your small business is all about.

Called inbound links, the search engines treat them as votes given by customers and it tells them about the quality and relevance of your site. The more the votes, the higher the rankings would be and ultimately, your small business will get loads of traffic and customers in the long run.

You need to apply techniques like using keywords in title tags, meta and description tags as well as on the headers. Primarily SEO has to figure a number of times in your small business content.

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Search Engine Optimization – What Is It?

By Seb on Tuesday, June 8th, 2010 | No Comments

Search Engine Optimization (SEO) is about improving the volume and quality of traffic to your website. SEO gives your site “web presence” by optimizing pages so that, when a potential customer performs a search, your business will appear higher in the search results listing, making it more likely that you will be contacted before your competitors. Pages can be optimized for global searches, local searches, image searches, video searches, or industry-specific searches.

Basically, SEO uses the knowledge of how search engines work, and the way people search, to benefit your business. Optimizing a website or webpages for searches involves editing the actual content of the site as well as modifying the coding of the site (such as HTML) in such a way that its relevance to certain keywords is increased. Barriers to the effective search engine indexing are also altered or removed.

Optimizing your website also involves are variety of other techniques to increase its search ranking. Pages within your website may be cross-linked (one page links to another in the same site) to give prominence to the main page. The meta-tags of a page, those descriptors that exist in the code but are not seen, are also altered to advantage.


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